Wednesday, April 25, 2012

Billboard Project

BILLBOARD

The Billboard project was a fun project. The project was combined with the magazine ad so I used the same company, AntlerShed. So lets see some thumbs I have put together. 

THUMBS

ROUGHS


So I have got it narrowed down to two designs I like and see potential in. The target audience I am trying to reach is people who enjoy the outdoors. Whether that is people who enjoy hunting, fishing, or just being outdoors. The name says a lot, but with adding the "Need Huntin' Gear" I think that will really draw attention from hunters a like.   The project specifications consist of dimensions that include a height of 400 x a width of 1400 pixels @ 72ppi in RGB Mode. So enough about all the specs, lets take a look at the final Billboard Ad. 

Final Design

I hope you all enjoyed the final design. Also I wanted to let you know that AntlerShed is a real company and can be found on facebook. Its not just hunting stuff. They also offer design, photography, and videography to help you capture or remember that special event.

I accept all rights to the design of this billboard.

Devin Greenwood

Tuesday, April 24, 2012

Magazine Advertisement Project

Magazine Ad



Thumbs

Rough





The purpose of this ad is to advertise for AntlerShed and market there merch. Their merchandise  consist of hats, t-shirts, and hoodies. The target audience would be people who enjoy the outdoors and read Outdoor Life the magazine. The project specifications are for a full page ad with bleeds, which measure 8" x 10.75". The color mode of this project is CMYK. The price to run this ad in one issue of the magazine would cost $4,976.

I also declare that I have all rights to the images and design of this ad.


Final Ad



Tuesday, April 17, 2012

Final Project

For the final project I have chose to make a DVD case.

Over the past few months me and a good friend Blake Broaddus have put together a business called "AntlerShed". As of now the business has 2 sides. One side is Media which consist of photography, design, and of course video for consumers. The other side of the business, which is the side we hope to someday be know for in the world of Outdoor Television, is AntlerShed Outdoors. So for over the past year we have been filming everything about hunting and fishing. This DVD case will be for our first DVD, which will be titled "Spring". The DVD will feature Spring Turkey Hunts. So enough about the info behind why I am doing this project here is the ideas I have so far.

The Layout




Thumbs


Tuesday, February 28, 2012

Newspaper Ad


Newspaper Ad Project

Rough


Thumbs



The purpose of this ad to draw collage students to the local bar. With that being said the target audience is college students. With the design of this ad we hope to draw college students to a fun and exciting atmosphere.The cost of this ad to run in the local paper would be $92. The price would include a black and white ad being run at 3.75" x 12". 

Final Ad

I have all rights to images and fonts of this ad.

Tuesday, February 14, 2012

Direct Mail Project

Variable Data Direct Mail Project 
 
  When it came to Variable Data I decided I would go with two different audiences for photography. I choose one audience for people looking for Family portraits and another audience that would be looking for Senior Portraits. These being both huge "Moments" in life. So for a photographer it is key to reach these people and give them a product that can last a life time.

These are the thumbnail sketches I did. Just some ideas for the direct mail flyer.

These are the roughs I decided with. One being the front of the flyer and the other being the back of the flyer. I would change out the picture on the front of the card and also change some writing on the back of the card. I could then reach my two audiences.


 Please check back later for a look a the final project.

Tuesday, February 7, 2012

Chapter 6 & 7



Chapters 6 & 7






PostScript

PostScript fonts were once believed to be the only font for any job, but with today’s world of computers that’s not the case. The PostScript fonts are two file fonts that consist of a bitmap element and a printer element, which contains the actually instructions for printing a certain character. With todays operating systems such as Windows and Macintosh PostScript fonts can now be rasterized for onscreen display.

TrueType

            The TrueType font was something that came about with collaboration between the Apple computer and Microsoft. The font is one that consists of a single file. Which just means that this font doesn’t need a separate screen and printer font because it’s all packaged together. Not very long ago this type of font would’ve seemed impossible. In todays world of fonts though the TrueType is just as easy as the PostScript.

OpenType

            Another single-file font is OpenType fonts, which goes beyond PostScript fonts because whereas PostScript fonts are restricted to 256 characters. OpenType fonts can have as many as 65,000 glyphs. This just means the sky is the limit for the things a font can do.  So bottom line is that OpenType fonts allow you to get creative when it comes to typing something up. So whatever you’re designing I am sure there is a font for that.

Font Family

            When it comes to font families there are many out there. To specify a font family in general it is just a set of fonts, which include the same typeface, but with different sizes, weights and slants (italicized).

Glyphs

            The world of Glyphs just allows for fancier fonts with a distinct letterform, which can consist of numbers, and lowercase letter changes.  Glyphs usually have many alternates. Now it many be easy for you to confuse a glyph with a character, but a character only has one single position whereas the multiple glyphs can exist for one character.

DFonts

            The dfonts are consider to be hard to work with just because if the job is created by different people then it is very possible that the font may have different versions. Basically all a dfont consist of is your basic font that’s been used millions of times.

Multiple Master Fonts

            Having multiple master fonts was a great idea because this allows for multiple weights, angles, and widths of a single font. But the multiple master font idea has really died out because the creative promise that was giving has died out, but can still be used in some instances.

Licensing

            When it comes to licensing fonts it is done just like a license for a software. So when it comes to getting your project printed one must have a license or permission to use the fonts that is in the project.  It is crazy to think fonts have license, but once you think about it fonts are actually art because someone has to build each letter or character so therefor it’s a lot of work to create a font. With that being said you can tell why most fonts have agreements and licenses.

File naming

            With file naming it is best to keep it simple, but never use punctuation, like !@#$*%. So only use letters and numbers when it comes to naming files. Also try to stay short and sweet.

Extensions

            File extensions clarify the type of file you are dealing with whether it be a text file (.txt or .doc) or it be a photo file which maybe (.jpg or .tiff). The file extensions are great ways to help for human identification of certain files.  There are many file extensions out there so make you are using the right extensions because if failure to do so you could then have problems opening certain files. 

Formats That Can Cross Platforms

            OpenType fonts are the best when it comes to having formats that can cross platforms. These fonts allow for different operating systems to see the same project without any problems. In many circumstances its best to have a format that can cross platforms, because you never know how your project is going to be uploaded. So I suggest if you want to try something that you’re not totally sure about to ask the person receiving the project to see how their going to handle the project.

A Look at the Final Note Pad



__Finished NotePad__ 

   
 
   Well folks after putting my ideas together here is the note pad. I used Adobe Photoshop for the QR code. I then used Adobe Illustrator for the tree, the two cameras, and also for the filmstrip. Finally I used to Adobe InDesign  to put everything together and also for the text. Also head over to Facebook and give Greenwood Photography a "like". Hope you all enjoy the Note Pad. 



Tuesday, January 31, 2012

Chapters 4 & 5


Chapters 4 & 5

Have you ever wondered what file formats are best for printing?

Well I can tell you the three most common are jpeg, gif, and tif files. These files allow for many different functions. But the most common used format would be jpeg. Jpeg is standard on many cameras and every printer that prints pictures accepts jpeg. If you want to print Graphics though I would recommend using TIF or GIF file formats. I say this because Jpeg will compress your art or graphics, whereas TIF and GIF formats will not.

What File Formats to not use when printing?

File formats that don’t work for printing include RAW format and also PSD format, which is a Photoshop file. A RAW file is a file that contains only slightly processed data, which means these images are not ready for print. A RAW file must be brought into editing software, like Photoshop to adjust the format before it can be printed.

JPEG vs. RAW

When it comes to shooting pictures many photographers including myself prefer using RAW format compared to JPEG. The reason for this is because RAW format allows you to alter the image and allows for more edits after the picture has been taking. JPEG on the other hand does have its benefits also. When using JPEG, it allows you to take pictures without using as much file space, which can be beneficial in some situations. Also JPEG can be ready for print as soon as the image is taking, whereas RAW must be edited and then compressed to a JPEG or TIFF. The reason I prefer RAW is because to me it makes for much better picture in the end. Yes a little more work, but in the end it is well worth it.

What is ppi Resolution?

You may wonder what does “ppi” stand for. It stands for pixels per inch, which is very important when it comes to printing. For a picture or graphic to be printed with a high resolution one must print with what is called a 300 ppi. This allows the graphic or image to be exported with the best resolution possible. When it comes to the Internet on the other hand many graphics and images are only at 72 ppi. This means that if you try to enlarge that graphic or image, which is set at such low resolution the image will get blurrier or pixelated compared to if it was set for 300 ppi. This being said the higher the ppi the better the resolution will be.

Bitmap Images

Bitmap is a format that is commonly used with raster graphics. In Bitmap images the format allows for color data to be stored for each pixel in the image without any compression, unlike the JPEG or GIF formats. With that being said both JPEG and GIF formats are both bitmaps, but both use image compression.

Cropping/Rotating

When it comes to cropping and rotating your images for your final project it is best that this is done before they are added to the file. You want the images to be close to the dimensions they will be in the final project. With this being done ahead of time it helps to eliminate any unwanted errors in the final project. This is just a quick tip that could save you from having any problems in the end.
 
Transparency Tip

Transparency of a graphic or image is something that can really make a project look good, but it’s also something that can make or break you when it comes time to be printed. The transparency is something that needs to be flattened into the image. This needs to be done so the transparency is no longer “live”, which just means it cannot be altered any longer. Also another quick tip dealing with transparency is always keep in mind that what you see on your computer screen maybe different than what the printer prints off. All I mean by this is if the transparency looks perfect on your computer it may look lighter or darker when it is finally printed off.

Vector Graphics

When it comes to working with vector graphics it is great because they are called independent, which means these graphics can be made larger or smaller without losing any detail. There is always a place for vector graphics, but keep in mind raster graphics work well also.

Vector File Formats

Ok say you have a vector graphic, but now you need to know what file format you should save it as. Well the answer to that question is you need to save it as an EPS, Native File Format, or as an Adobe PDF file. This will allow for the best possible results when it comes to printing you project.

Embedding Fonts

You must embed fonts to make sure that your PDF can be seen on other computers with the same fonts that you used on your original project. Embedding your fonts have a number of benefits, whether it is just rotating the text or having the person on the other end making changes to your PDF even if they didn’t have your font on their computer.

Outlining Text

Outlining text helps to eliminate the possibility that a font that was embedded becoming un-embedded. Also it highlights all text that will be outlined if involved in transparency or because Convert All Text To Outlines is selected.


Simplify paths

The reasoning for simplifying paths is to create a graphic that has less paths so the graphic isn’t “choppy” looking. Simplifying makes for a more professional graphic.

Wednesday, January 25, 2012

Self Promotion Notepad

Self Promotion Notepad

Notepad Thumbnails

In this task I just sketched out some different designs that came to mind. A little time consuming, but in the long run it is the best way to go. It helps get you pointed in the right direction on your task that is at hand.
















Notepad Rough
This is the layout I chose. I sketched out the design on a 5x7 with bleed marks. The bleed marks are set to 1/8", which is shown below with dashed marks. However the design I picked only contained one bleed, which is located at the bottom of the film strip.

Now time to go to Illustrator and make this sketch come to life. Check back soon to see the final project.

Thursday, January 19, 2012

QR Code

QR Code Research



What is a QR code?

QR is short for Quick Response, which is exactly what a QR code does. It allows you to connect to a certain web page, blog, or video in a matter of seconds on your phone using a QR scanner app. An interesting fact is the QR code came to us from Japan where they are very common.



How to Generate:

Generating your own QR code has become really easy. The world wide web has many “terrific sites” that allow you to make your own QR code, but the best website I found for making a QR code was http://60secondmarketer.com/blog/2011/01/28/qr-code-generator/
Once you reach the site you can find the generator on the bottom right hand side of this page, where you will see a box that says “Generate Your Own QR Code Now.”


How to Track Your QR Code:

So say you have a QR code, but want to see how many people visit your site because of your QR code. Well I have the answer for you right now.


Why use a QR code?

By using a QR code one may make it easy for viewers to access their website in a matter of seconds. QR codes are the next best thing because it allows the viewers to simply scan the code and be connected to the website. Where as before QR codes the viewers would have to search for the website or type the web address in.


Now that we have covered the basics of QR Codes here is a short video on the usage of QR codes. 


 

PREFLIGHT



PREFLIGHT 


What is the Purpose of Preflight?



To make sure your project is going to run smoothly one must preflight. To preflight your project you must make sure there are no technical difficulties, which would cause problems when send off to the printer.

http://inkd.com/earn/prepress

Preflight Check List:
http://www.printecpress.com/preflight.html


Job Description:


A Preflight Technician is one that loads the customer’s files onto what is called a Pre-Press file server. Which then is checked for probable problems. The technician also communicates directly with the customer to work out any errors that is found.

http://www.graphiccommcentral.org/employ/preflight-technician.html

Salary Range:

Prepress Preflight supervisor can earn between $39,902 and $60,385, and also an electronic prepress preflight technician operator can earn between $34,394 and $50,820.

http://www.onlinedegrees.org/calculator/salary/prepress-technicians-and-workers

Tuesday, January 17, 2012

Hello Blogger World!...This is my first ever blog so hang tight for more exciting blogs to come.