Wednesday, April 25, 2012

Billboard Project

BILLBOARD

The Billboard project was a fun project. The project was combined with the magazine ad so I used the same company, AntlerShed. So lets see some thumbs I have put together. 

THUMBS

ROUGHS


So I have got it narrowed down to two designs I like and see potential in. The target audience I am trying to reach is people who enjoy the outdoors. Whether that is people who enjoy hunting, fishing, or just being outdoors. The name says a lot, but with adding the "Need Huntin' Gear" I think that will really draw attention from hunters a like.   The project specifications consist of dimensions that include a height of 400 x a width of 1400 pixels @ 72ppi in RGB Mode. So enough about all the specs, lets take a look at the final Billboard Ad. 

Final Design

I hope you all enjoyed the final design. Also I wanted to let you know that AntlerShed is a real company and can be found on facebook. Its not just hunting stuff. They also offer design, photography, and videography to help you capture or remember that special event.

I accept all rights to the design of this billboard.

Devin Greenwood

Tuesday, April 24, 2012

Magazine Advertisement Project

Magazine Ad



Thumbs

Rough





The purpose of this ad is to advertise for AntlerShed and market there merch. Their merchandise  consist of hats, t-shirts, and hoodies. The target audience would be people who enjoy the outdoors and read Outdoor Life the magazine. The project specifications are for a full page ad with bleeds, which measure 8" x 10.75". The color mode of this project is CMYK. The price to run this ad in one issue of the magazine would cost $4,976.

I also declare that I have all rights to the images and design of this ad.


Final Ad



Tuesday, April 17, 2012

Final Project

For the final project I have chose to make a DVD case.

Over the past few months me and a good friend Blake Broaddus have put together a business called "AntlerShed". As of now the business has 2 sides. One side is Media which consist of photography, design, and of course video for consumers. The other side of the business, which is the side we hope to someday be know for in the world of Outdoor Television, is AntlerShed Outdoors. So for over the past year we have been filming everything about hunting and fishing. This DVD case will be for our first DVD, which will be titled "Spring". The DVD will feature Spring Turkey Hunts. So enough about the info behind why I am doing this project here is the ideas I have so far.

The Layout




Thumbs


Tuesday, February 28, 2012

Newspaper Ad


Newspaper Ad Project

Rough


Thumbs



The purpose of this ad to draw collage students to the local bar. With that being said the target audience is college students. With the design of this ad we hope to draw college students to a fun and exciting atmosphere.The cost of this ad to run in the local paper would be $92. The price would include a black and white ad being run at 3.75" x 12". 

Final Ad

I have all rights to images and fonts of this ad.

Tuesday, February 14, 2012

Direct Mail Project

Variable Data Direct Mail Project 
 
  When it came to Variable Data I decided I would go with two different audiences for photography. I choose one audience for people looking for Family portraits and another audience that would be looking for Senior Portraits. These being both huge "Moments" in life. So for a photographer it is key to reach these people and give them a product that can last a life time.

These are the thumbnail sketches I did. Just some ideas for the direct mail flyer.

These are the roughs I decided with. One being the front of the flyer and the other being the back of the flyer. I would change out the picture on the front of the card and also change some writing on the back of the card. I could then reach my two audiences.


 Please check back later for a look a the final project.

Tuesday, February 7, 2012

Chapter 6 & 7



Chapters 6 & 7






PostScript

PostScript fonts were once believed to be the only font for any job, but with today’s world of computers that’s not the case. The PostScript fonts are two file fonts that consist of a bitmap element and a printer element, which contains the actually instructions for printing a certain character. With todays operating systems such as Windows and Macintosh PostScript fonts can now be rasterized for onscreen display.

TrueType

            The TrueType font was something that came about with collaboration between the Apple computer and Microsoft. The font is one that consists of a single file. Which just means that this font doesn’t need a separate screen and printer font because it’s all packaged together. Not very long ago this type of font would’ve seemed impossible. In todays world of fonts though the TrueType is just as easy as the PostScript.

OpenType

            Another single-file font is OpenType fonts, which goes beyond PostScript fonts because whereas PostScript fonts are restricted to 256 characters. OpenType fonts can have as many as 65,000 glyphs. This just means the sky is the limit for the things a font can do.  So bottom line is that OpenType fonts allow you to get creative when it comes to typing something up. So whatever you’re designing I am sure there is a font for that.

Font Family

            When it comes to font families there are many out there. To specify a font family in general it is just a set of fonts, which include the same typeface, but with different sizes, weights and slants (italicized).

Glyphs

            The world of Glyphs just allows for fancier fonts with a distinct letterform, which can consist of numbers, and lowercase letter changes.  Glyphs usually have many alternates. Now it many be easy for you to confuse a glyph with a character, but a character only has one single position whereas the multiple glyphs can exist for one character.

DFonts

            The dfonts are consider to be hard to work with just because if the job is created by different people then it is very possible that the font may have different versions. Basically all a dfont consist of is your basic font that’s been used millions of times.

Multiple Master Fonts

            Having multiple master fonts was a great idea because this allows for multiple weights, angles, and widths of a single font. But the multiple master font idea has really died out because the creative promise that was giving has died out, but can still be used in some instances.

Licensing

            When it comes to licensing fonts it is done just like a license for a software. So when it comes to getting your project printed one must have a license or permission to use the fonts that is in the project.  It is crazy to think fonts have license, but once you think about it fonts are actually art because someone has to build each letter or character so therefor it’s a lot of work to create a font. With that being said you can tell why most fonts have agreements and licenses.

File naming

            With file naming it is best to keep it simple, but never use punctuation, like !@#$*%. So only use letters and numbers when it comes to naming files. Also try to stay short and sweet.

Extensions

            File extensions clarify the type of file you are dealing with whether it be a text file (.txt or .doc) or it be a photo file which maybe (.jpg or .tiff). The file extensions are great ways to help for human identification of certain files.  There are many file extensions out there so make you are using the right extensions because if failure to do so you could then have problems opening certain files. 

Formats That Can Cross Platforms

            OpenType fonts are the best when it comes to having formats that can cross platforms. These fonts allow for different operating systems to see the same project without any problems. In many circumstances its best to have a format that can cross platforms, because you never know how your project is going to be uploaded. So I suggest if you want to try something that you’re not totally sure about to ask the person receiving the project to see how their going to handle the project.

A Look at the Final Note Pad



__Finished NotePad__ 

   
 
   Well folks after putting my ideas together here is the note pad. I used Adobe Photoshop for the QR code. I then used Adobe Illustrator for the tree, the two cameras, and also for the filmstrip. Finally I used to Adobe InDesign  to put everything together and also for the text. Also head over to Facebook and give Greenwood Photography a "like". Hope you all enjoy the Note Pad.